Trust is one of the pillars of strong attorney-client relationships. With this, it is unsurprising that law firms put a premium at building trust, which is possible by doing the things briefly mentioned below.
- Be Descriptive in Billing
To gain the trust of your clients, do not leave them in the dark, especially when it comes to billing. While an hour worked should be an hour paid, see to it that the customers will know exactly what it is they are paying for. Otherwise, there can be disputes. This can lead to customer dissatisfaction and loss of trust. A good solution is to use law firm billing software. Aside from tracking time automatically, it also allows lawyers to easily add billing descriptions.
- Deliver Timely Service
Another way to gain the trust of clients is to stay on top of the schedule and make sure to deliver legal services on time. To help you not miss a deadline, use law practice management software. It has powerful schedule management features, making it easy for lawyers to create, track, monitor, and assign tasks.
- Respond Promptly
Clients love it when lawyers are responsive, making it easier to gain their trust. Whether it is through text, phone call, or email, be as responsive as possible to your clients. Regardless of how busy you are, find the time to reply to their concerns. This will make the clients feel that they are valued. Otherwise, they will look for others who can meet their needs.
- Be Honest
Honesty is the best policy, even for lawyers. Being honest is one of the easiest ways to build trust. No matter how grave the situation is, lawyers should not sugarcoat the truth. Legal professionals have the ethical duty of informing their clients, regardless if the truth is not in their favor.
- Stay on the Side of the Client
For lawyers to build trust with clients, one of the most important is to be on their side. Put yourself in the shoes of your clients. This will make it easier to understand their situation. Even when they are on the losing end, you have the duty professionally and ethically to be on the side of the client.
- Walk the Talk
Do not make empty promises. Doing so is one of the ways you can lose the trust of your clients. Avoid over-promising and under-delivering. It would be better to not promise anything, do your best, and surprise the client with the results that you are capable of.
- Advertise Ethically
Another way to gain the trust of clients is through truthful and ethical advertising. In your marketing materials, do not make any claim that you cannot sustain. Do not set unrealistic expectations in your advertisements. If you want to sell yourself, do not do this at the expense of others.
From being descriptive in billing to having ethical advertisements, this article talked about some of the most promising ways to build trust. Doing these things will help build better relationships, and in the long run, will positively impact profitability.